Webinar 
Turn Channel Potential Into Predictable Sales Performance

Lead partners with confidence, qualify opportunities more effectively, and drive stronger channel revenue.

📅 April 22nd, 2026  🕝 2pm ET | 11am PT 

 

Webinar 
Turn Channel Potential Into Predictable Sales Performance

Lead partners with confidence, qualify opportunities more effectively, and drive stronger channel revenue.

📅 April 22nd, 2026  

🕝 2pm ET | 11am PT 

Register Now

From Reactive Channel Selling To A Proactive Revenue Strategy

Channel sales can unlock powerful growth, but many organizations struggle to turn partner programs into consistent performance. Without a clear framework, channel efforts often become reactive and unpredictable.

 

In this focused 25-minute webinar, Sandler coach Brian McDevitt will share practical strategies from the Sandler Channel Sales Series. 

 

Drawing on his experience as a former channel sales manager, Brian will show you how to guide partners confidently, uncover buyer motivations, and qualify opportunities more effectively. 

What you’ll learn: 

    • Understand how buyers make decisions beyond features and price
    • Present your value proposition and handle objections with confidence
    • Shorten sales cycles and improve win rates with a structured approach

Meet Our Speaker

Brian-McDevitt

Brian McDevitt

President & CEO, Sandler Denver

Brian McDevitt is a Sandler coach with a passion for business, sales, and helping professionals achieve new levels of success. He is known for turning sales concepts into practical strategies that apply across industries. A lifelong student of sales and human behavior, Brian challenges clients to think differently and take action that drives measurable results.

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