Why Most Sales Teams Have No Idea What The Buying Criteria Are

Why Most Sales Teams Have No Idea What The Buying Criteria Are And How They Can Crack the Code

In this paper, We’ll look at three complementary, ongoing strategies that sales professionals (that is, leaders and front-line contributors), can pursue to address this common challenge. Our experience is that teams generally do best when they adopt these strategies both sequentially and concurrently: deploying the first strategy on its own , then deploying the first in combination with the second, and finally deploying all three strategies over time, on an ongoing basis.

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