How to Sell to the Modern Buyer...The Sandler Way

Understanding The Buyer Journey

Dave Mattson's book "How To Sell to the Modern Buyer"offers a close look at the modern buying journey. It examines how that journey has changed over time, what it looks like today, and how you can adapt to it and yet still stay true to your sales methodology.

This summary offers you a quick preview of the buyer's journey and the ways a Sandler professional can interact with it to guide a winning sale.

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