Is This Channel Partner Right for You?

Not every partner is right for your organization. Below, you will find thirteen critical questions for which you should know the answers before settling on a channel partner. The list is not exhaustive, and there are other factors you may want to consider in addition to these, but these questions, we believe, will serve as a sound foundation. As you consider the questions, you may also want to bear in mind the admonition of the Restoration playwright William Congreve: “Marry in haste, repent at leisure.”

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