Upcoming Webinar:
Closing the Adoption Gap: The New Science of Sales Skill Development
📅 Wednesday, November 4, 2026 🕑 2 pm ET / 11 am PT
Your sellers know what to do. But are they consistently doing it when it matters?
Elite athletes don’t improve through training and coaching alone. Their performance is observed, measured, analyzed, and refined with precision. Yet when it comes to developing salespeople, many organizations still rely heavily on traditional training, broad performance metrics, and subjective coaching.
The result? A persistent gap between learning a skill and actually adopting it.
Turning Sales Knowledge Into Repeatable Performance
Join Seth Marrs and Sunshine Levin for a fresh look at the science behind sales skill development and what it takes to turn knowledge into consistent, repeatable selling behaviors.
In this one-hour session, you’ll explore what high-performance disciplines can teach us about how people develop and master skills, why even well-trained sellers struggle to apply what they know, and how modern performance insights can give leaders greater visibility into what’s actually happening in the field.
Seth will explore the strategic “why” behind a more modern approach to skill development, followed by Sunshine with the tactical “how” of putting those principles into practice.
What You’ll Learn
You’ll walk away with practical insights to help you:
- Rethink seller development around individual performance needs rather than relying solely on one-size-fits-all training.
- Identify barriers to skill adoption that may prevent sellers from putting what they’ve learned into practice.
- Coach with greater precision by using objective performance insights to identify where development is actually needed.
- Look beyond traditional sales metrics to better understand the behaviors producing, or limiting, results.
- Create the conditions for lasting behavior change through the right combination of measurement, coaching, reinforcement, and environment.
Meet Our Speakers
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Seth Marrs
Chief Strategy Officer
Before joining Sandler, Seth spent the last six years at Forrester advising Go-To-Market executives on how to achieve their growth objectives. Prior to this he was a consultant and senior vice president leading sales operations and marketing organizations for multiple private equity-backed companies ranging in size from $200 million to $1 billion, where he handled customer acquisition, sales execution, and sales enablement.
Sunshine Levin
Head of Partnerships and Analyst Relations
Sunshine Levin leads partnerships at Sandler, connecting sales methodology with technology to help organizations improve sales performance. She works across Sandler’s enterprise business and global franchise network to build partnerships that bring AI roleplay, conversation intelligence, and coaching into everyday selling.