Customer Service The Sandler Way

48 rules for strategic customer service.

Customer service can make – or break – your customer relationships

What would a social media revolt, based on a single mishandled customer exchange, cost your company? Customer Service The Sandler Way provides indispensable insights into what distinguishes great companies.

Anne MacKeigan

Anne MacKeigan is the Customer Care Program Specialist for Sandler, helping Sandler franchisees all over the world build their businesses with the customer care program through marketing, curriculum, prospecting and facilitation.

Intelligent Strategic Investments

Customer Care The Sandler Way, 48 Rules for Strategic Customer Care gives you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System.

A relationship is only as strong as the weakest link.

Learn how to start generating more top-line revenue through your customer service teams. The book covers these critical areas of investment:

• Good hiring practices and proper training on more than just product information.
• A seamless, customer-friendly process for every aspect of a customer’s journey with your company, including well-thought-out policies to ease every step along the way.
• An employee-friendly process for developing new business sales opportunities when they arise.
• Clearly communicated expectations regarding both sales and up-serving, which means looking beyond the customer’s immediate need to the reason behind it.

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Your customer service plan is only as strong as its weakest link.

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